From Startup to Scaleup

Marketing for growing businesses

Whether you're launching a new product, building your brand or looking to scale your marketing efforts we bring proven strategies to convert Customers  > Community > Growth.

100+ Successful Campaign Partnerships

$25M+ Raised Together with Our Clients

Global Reach Across All Major Platforms

Growing Tabletop Gaming, Health & Wellness and Professionals Services businesses.

What We Do

Your Game, Our Mission Powering Success from Concept to Consumer

Primary Service Pillars

Community-Driven Marketing

  • Social media strategy & management ($1,500/month baseline package)
  • Email marketing & automation
  • Influencer partnerships & creator collaborations
  • Brand community building

Crowdfunding & Launch Expertise

  • Kickstarter, Indiegogo, GameFound & BackerKit campaign partnerships
  • 100+ successful campaign collaborations with $25M+ raised together
  • Partner with you through 3-6 month pre-launch strategy & community building
  • Global campaign experience across all major platforms

Campaign Management & Strategy

  • Product launch strategies (Kickstarter & beyond)
  • Integrated marketing campaigns
  • PR & media outreach
  • Campaign optimization & analytics

Strategic Marketing Partnership

  • Fractional marketing team services
  • Marketing strategy development
  • Brand positioning & messaging
  • Growth planning & execution

Industry Expertise

Tabletop Gaming

Our heritage and deepest expertise

Health & Wellness

Helping brands build trust and community

Professional Services

B2B marketing and thought leadership

Consumer Products

Launch strategies and community building

Our Proven Growth
Framework

Step 1:

Discover What Drives Your Business

We start by deeply understanding your brand, audience, and goals. Whether you’re launching a product, growing your brand, or scaling your business.

Build Your Marketing Strategy

Like crafting a pitch deck, we design your full marketing gameplan. Complete with research, budget, timeline, and KPIs.

Execute with Precision

From content creation and community engagement to ad campaigns and media outreach, we handle the heavy lifting.

Optimize What Works

We track, test, and fine-tune every piece of your marketing so you get results, not just reports.

Scale as You Grow

We evolve your strategy, add new channels, and tackle bigger marketing missions with you.

Step 1

Discover What Drives Your Business

We start by deeply understanding your brand, audience, and goals. Whether you’re launching a product, growing your brand, or scaling your business.

Step 2

Build Your Marketing Strategy

Like crafting a pitch deck, we design your full marketing gameplan. Complete with research, budget, timeline, and KPIs.

Step 3

Execute with Precision

From content creation and community engagement to ad campaigns and media outreach, we handle the heavy lifting.

Step 4

Optimize What Works

We track, test, and fine-tune every piece of your marketing so you get results, not just reports.

Step 5

Scale as You Grow

We evolve your strategy, add new channels, and tackle bigger marketing missions with you.

Services Packages Built for Growth

Starter Package

From $1,500/mo

Build your presence and engage your community.

Multi-platform social media management

Weekly content tailored to your audience

Community engagement & monitoring

Monthly performance insights

Dedicated account manager

Best for: Startups & small businesses ready to grow online

Get Started

Partnership Package

From $7,500+/mo

Your full-service marketing team, embedded.

Custom multi-channel strategy & execution

Full campaign planning & management

Deep analytics & ongoing optimization

Priority support & strategic leadership

Best for: Established businesses ready for long-term growth

Get Started

Campaign Graphics Package

From $3,500

Launch-ready visuals that match your brand.

Custom brand identity & guidelines

Social media graphics suite

Email & web design assets

Print-ready files when needed

One round of revisions

Best for: Launches, rebrands, or visual refreshes


Get Started

Custom Campaign Projects

$15,000–$50,000+

High-impact projects designed around your goals.

Kickstarter & crowdfunding campaigns

Product or brand launches

Strategic rebrands & market expansion

Dedicated account manager

Best for: Startups & small businesses ready to grow online

Get Started
custom packages available

Expert partners

Dynamic team of digital experts

OffDutyNinja is a fun, dedicated, and passionate team providing years of marketing expertise working with top brands inside and outside of the industry. Our leaders help drive our efforts and keep us up on all the trends, news, and emerging technologies so we can integrate them into our planning.

Kira Peavley

Founder

Jondi Soper

Chief Operating Officer

Carissa Yaffe

Backer Experience Manager

JP Decosse

Editorial Manager

LET'S COLLABORATE

Ready for the next step?

Get In Touch

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