About
OffDutyNinja is a dedicated team of marketing professionals, with a specific focus on the wonderful world of tabletop games! Whether it be a targeted crowdfunding campaign, establishing and building an engaged social media community, or planning out your marketing efforts, our team is your team.
Our team's wide range of expertise focuses on the specific needs of our client teams and supports them to thrive doing what they do best - making great games.
OffDutyNinja began in 2018 with a focus on tabletop game marketing but we quickly discovered that our community-first strategies work across industries.
From wellness to professional services, we help brands turn audiences into loyal advocates. As an extension of your team, we build authentic connections that fuel growth, engagement, and long-term success.
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This is a crucial part of how we work—with and within our client teams. When we say ‘our team is your team’, we mean it. We see ourselves as co-workers, not just collaborators. We break down silos, foster true teamwork, and grow together—because rising tides lift all ships.
We’re built for seamless, remote collaboration—powered by clear communication, flexible tools, and platform-agnostic workflows. From our home base on Discord to whichever tools work best for your team, we adapt to ensure easy access and smooth coordination.
We operate at the speed of change—because how could we not in today’s world? To us, that means staying agile and ready to shift direction, whether it’s our strategy, our tools, or our entire game plan.
We built this team by learning from what didn’t work in past environments—and committed to doing better. That means we show up for our work, but also for each other. When life happens—family, mental health, personal time—we step up so others can take the space they need. That support extends to everyone we work with.
We’re not talking about meditation—well, not exactly. But we do pause to reflect. What worked? What didn’t? What can we improve? It might sound like an overthinking brain at 2AM, but for us, it’s essential. It’s how we stay focused on growth, optimization, and doing better—every step of the way.
Our small but mighty team has learned a lot—and we’re all about paying it forward. This industry has endless room to grow, so we’re sharing what’s helped us grow: insights, wins, failures, and the occasional weird moment. You’ll find it all on our blog.
Founder & CEO
A seasoned marketing strategist with 100+ campaigns under her belt and $25M+ in funding helped raised. Kira leads with a collaborative approach that turns big ideas into high-impact results.
CFO
With over 20 years of experience growing SMBs from $1M to $70M+, Chris ensures every marketing dollar delivers ROI and scales with your business goals.
Lead Account Manager
Your go-to project lead for smooth execution from crowdfunding campaigns to print production. Chris keeps timelines tight and teams aligned from start to finish.
Editorial Manager
Expert content strategist and copywriter. Anais crafts compelling messaging across blogs, campaign pages, and promotional materials that convert attention into action.
Backer Experience Manager
The post-campaign pro who keeps your backers informed, excited, and loyal. Carissa manages fulfillment comms, pledge manager setup, and backer support from end to end.
Founder & CEO
A seasoned marketing strategist with 100+ campaigns under her belt and $25M+ in funding helped raised. Kira leads with a collaborative approach that turns big ideas into high-impact results.
Founder & CEO
A seasoned marketing strategist with 100+ campaigns under her belt and $25M+ in funding helped raised. Kira leads with a collaborative approach that turns big ideas into high-impact results.
CFO
With over 20 years of experience growing SMBs from $1M to $70M+, Chris ensures every marketing dollar delivers ROI and scales with your business goals.
Lead Account Manager
Your go-to project lead for smooth execution from crowdfunding campaigns to print production. Chris keeps timelines tight and teams aligned from start to finish.
Editorial Manager
Expert content strategist and copywriter. Anais crafts compelling messaging across blogs, campaign pages, and promotional materials that convert attention into action.
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Backer Experience Manager
The post-campaign pro who keeps your backers informed, excited, and loyal. Carissa manages fulfillment comms, pledge manager setup, and backer support from end to end.
Founder & CEO
A seasoned marketing strategist with 100+ campaigns under her belt and $25M+ in funding helped raised. Kira leads with a collaborative approach that turns big ideas into high-impact results.
Founder & CEO
A seasoned marketing strategist with 100+ campaigns under her belt and $25M+ in funding helped raised. Kira leads with a collaborative approach that turns big ideas into high-impact results.
CFO
With over 20 years of experience growing SMBs from $1M to $70M+, Chris ensures every marketing dollar delivers ROI and scales with your business goals.
Lead Account Manager
Your go-to project lead for smooth execution from crowdfunding campaigns to print production. Chris keeps timelines tight and teams aligned from start to finish.
Editorial Manager
Expert content strategist and copywriter. Anais crafts compelling messaging across blogs, campaign pages, and promotional materials that convert attention into action.
Backer Experience Manager
The post-campaign pro who keeps your backers informed, excited, and loyal. Carissa manages fulfillment comms, pledge manager setup, and backer support from end to end.
Founder & CEO
A seasoned marketing strategist with 100+ campaigns under her belt and $25M+ in funding helped raised. Kira leads with a collaborative approach that turns big ideas into high-impact results.
.png)
CFO
With over 20 years of experience growing SMBs from $1M to $70M+, Chris ensures every marketing dollar delivers ROI and scales with your business goals.
.png)
Lead Account Manager
Your go-to project lead for smooth execution from crowdfunding campaigns to print production. Chris keeps timelines tight and teams aligned from start to finish.
Editorial Manager
Expert content strategist and copywriter. Anais crafts compelling messaging across blogs, campaign pages, and promotional materials that convert attention into action.
Backer Experience Manager
The post-campaign pro who keeps your backers informed, excited, and loyal. Carissa manages fulfillment comms, pledge manager setup, and backer support from end to end.
Build your presence and engage your community.
Multi-platform social media management
Weekly content tailored to your audience
Community engagement & monitoring
Monthly performance insights
Dedicated account manager
Best for: Startups & small businesses ready to grow online
Get Started
Scale your reach and drive consistent results.
Everything in Starter, plus:
Email & SMS marketing automation
Paid ad strategy + campaign management
Monthly strategy sessions
Quarterly campaign planning
Best for: Brands expanding their reach and marketing ROI
Get Started
Your full-service marketing team, embedded.
Custom multi-channel strategy & execution
Full campaign planning & management
Deep analytics & ongoing optimization
Priority support & strategic leadership
Best for: Established businesses ready for long-term growth
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Launch-ready visuals that match your brand.
Custom brand identity & guidelines
Social media graphics suite
Email & web design assets
Print-ready files when needed
One round of revisions
Best for: Launches, rebrands, or visual refreshes
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High-impact projects designed around your goals.
Kickstarter & crowdfunding campaigns
Product or brand launches
Strategic rebrands & market expansion
Dedicated account manager
Best for: Startups & small businesses ready to grow online
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