Founded in 2018 and based in Fishers, Indiana, Off Duty Ninja became a trusted partner for tabletop publishers seeking to launch and scale crowdfunding campaigns. With its founder now embarking on new ventures, the acquisition ensures that Off Duty Ninja’s campaign expertise and industry relationships will continue under Game Brands.
Game Brands was founded to help board-game creators reach larger audiences and bring great games to market. For more than seven years, Off Duty Ninja has been an important part of that ecosystem. Bringing our teams together allows us to combine our resources and industry relationships to better support tabletop publishers.
Ryan Eichenwald, President of Game Brands, based in Cambridge, Mass.
The acquisition adds Off Duty Ninja’s expertise in crowdfunding, social media, and email marketing, along with its network across the tabletop publishing community.
I’m thrilled that Off Duty Ninja will continue its mission with Ryan and the Game Brands team. For more than seven years we’ve helped creators bring their games to life through crowdfunding and digital marketing, and this partnership gives the brand the resources and reach to do even more for the tabletop community.
Kira Peavley, Founder of Off Duty Ninja
Peavley stepped back from day-to-day operations two years ago after joining Roxley Game Laboratory as Director of Operations and will support the transition in an advisory role with Off Duty Ninja.
About Game Brands
Game Brands is a digital marketing agency focused on the tabletop gaming industry, helping publishers and creators grow audiences and launch successful campaigns through digital advertising, SEO, and social media strategy. The company is based in Cambridge, Mass.
About Off Duty Ninja
Founded in 2018 and based in Fishers, Indiana, Off Duty Ninja is a well-known crowdfunding and marketing partner for tabletop publishers and creators, supporting the launch and growth of numerous board-game campaigns across the industry.